LOGO設(shè)計力 從創(chuàng)意到實戰(zhàn)

第1章 從品牌名稱中獲取靈感.......................... 009
1.1 概述................................................................................................... 010
1.2 板凳面：面里有乾坤............................................................................... 011
1.2.1 品牌梳理..................................................................................................................... 011
1.2.2 字體設(shè)計..................................................................................................................... 012
1.2.3 圖形融入..................................................................................................................... 012
1.2.4 延展設(shè)計..................................................................................................................... 013
1.2.5 效果運(yùn)用..................................................................................................................... 014
1.3 康康日記：日記就是關(guān)鍵......................................................................... 015
1.3.1 品牌梳理..................................................................................................................... 015
1.3.2 LOGO設(shè)計.................................................................................................................. 016
1.3.3 延展設(shè)計..................................................................................................................... 018
1.3.4 效果運(yùn)用..................................................................................................................... 019
1.4 滿繡：繡的元素提煉............................................................................... 021
1.4.1 品牌梳理..................................................................................................................... 021
1.4.2 LOGO設(shè)計.................................................................................................................. 022
1.4.3 效果運(yùn)用..................................................................................................................... 025
第2章 從不同的觀察角度獲取靈感.....................027
2.1 概述...................................................................................................028
2.2 一園青菜：瞇著眼睛看............................................................................028
2.2.1 品牌梳理.....................................................................................................................029
2.2.2 圖形提煉.....................................................................................................................029
2.2.3 顏色選擇.....................................................................................................................030
2.2.4 字體設(shè)計.....................................................................................................................030
2.2.5 延展設(shè)計.....................................................................................................................031
2.2.6 效果運(yùn)用.....................................................................................................................033
2.3 三千巷：俯看.......................................................................................035
2.3.1 品牌梳理.....................................................................................................................035
2.3.2 圖形提煉.....................................................................................................................035
2.3.3 字體搭配.....................................................................................................................038
2.3.4 效果運(yùn)用.....................................................................................................................039
2.4 茶：湊近看..........................................................................................040
2.4.1 品牌梳理.....................................................................................................................040
2.4.2 字體設(shè)計.....................................................................................................................041
2.4.3 方案優(yōu)化.....................................................................................................................042
2.4.4 效果運(yùn)用.....................................................................................................................043
2.5 永松：看產(chǎn)品.......................................................................................044
2.5.1 品牌梳理.....................................................................................................................044
2.5.2 英文字體設(shè)計...............................................................................................................045
2.5.3 中文字體設(shè)計...............................................................................................................047
2.5.4 延展設(shè)計.....................................................................................................................047
2.5.5 方案調(diào)整.....................................................................................................................049
第3章 從行業(yè)符號中獲取靈感..........................051
3.1 概述...................................................................................................052
3.2 home家：戶型圖的設(shè)計..........................................................................052
3.2.1 品牌梳理.....................................................................................................................052
3.2.2 LOGO設(shè)計..................................................................................................................054
3.2.3 延展設(shè)計.....................................................................................................................056
3.2.4 效果運(yùn)用....................................................................................................................057
3.3 LA牛排館：煎牛排的過程........................................................................060
3.3.1 品牌梳理.....................................................................................................................060
3.3.2 字體設(shè)計.....................................................................................................................060
3.3.3 延展設(shè)計.....................................................................................................................062
3.3.4 效果運(yùn)用.....................................................................................................................063
3.4 百思拓：房車的形狀...............................................................................064
3.4.1 品牌背景.....................................................................................................................064
3.4.2 字體LOGO設(shè)計............................................................................................................064
3.4.3 圖形LOGO設(shè)計............................................................................................................066
3.4.4 效果運(yùn)用.....................................................................................................................067
3.5 互云：數(shù)據(jù)的連接..................................................................................068
3.5.1 品牌梳理.....................................................................................................................068
3.5.2 LOGO設(shè)計..................................................................................................................068
3.5.3 效果運(yùn)用...