會(huì)展手冊

1會(huì)展概論1
1.1會(huì)展內(nèi)涵/1
1.2會(huì)展相關(guān)概念/7
1.3會(huì)展研究/13
1.4會(huì)展經(jīng)濟(jì)/17
1.5展覽概述/32
1.6會(huì)議簡介/41
1.7世界博覽會(huì)/44

2會(huì)展管理47
2.1會(huì)展管理內(nèi)容/47
2.2會(huì)展中心管理/71
2.3虛擬會(huì)展企業(yè)/79
2.4會(huì)展行業(yè)管理/85
2.5會(huì)展誤區(qū)/91

3會(huì)展策劃93
3.1展覽策劃/93
3.2會(huì)議策劃/102
3.3會(huì)展品牌策劃/107
3.4會(huì)展策劃流程/113
3.5會(huì)展文案/126
3.6會(huì)展策劃技巧/147

4會(huì)展?fàn)I銷155
4.1展前營銷/155
4.2展中營銷/166
4.3展后營銷/170
4.4會(huì)展網(wǎng)絡(luò)營銷/175
4.5會(huì)展與營銷/182
4.6會(huì)展?fàn)I銷技巧/192

5參展實(shí)務(wù)199
5.1參展認(rèn)識(shí)/199
5.2展前工作/204
5.3展中工作/215
5.4展后工作/225
5.5出國參展/230
5.6參展注意事項(xiàng)/255

6會(huì)展知識(shí)產(chǎn)權(quán)261
6.1會(huì)展侵權(quán)/261
6.2會(huì)展知識(shí)產(chǎn)權(quán)維權(quán)/268
6.3會(huì)展知識(shí)產(chǎn)權(quán)與對策/276

7會(huì)展禮儀283
7.1會(huì)展禮儀企劃/283
7.2會(huì)議禮儀/292
7.3商務(wù)禮儀/298
8展示工程303
8.1展示設(shè)計(jì)概述/303
8.2展示設(shè)計(jì)的色彩原理/307
8.3展示設(shè)計(jì)的空間原理/314
8.4展示設(shè)計(jì)的道具與材料/320
8.5展示燈光設(shè)計(jì)/337
8.6展示設(shè)計(jì)的方法與程序/338
8.7展示設(shè)計(jì)的表現(xiàn)技法/343
8.8展示工程/344

9會(huì)展商務(wù)談判英語353
附錄1會(huì)展法規(guī)373
附錄2國際會(huì)展組織簡介405
參考文獻(xiàn)4331會(huì)展概論3
1.1會(huì)展內(nèi)涵/4
1.2會(huì)展相關(guān)概念/4
1.3會(huì)展研究/6
1.4會(huì)展經(jīng)濟(jì)/8
1.5展覽概述
1.6會(huì)議簡介
1.7世界博覽會(huì)

2會(huì)展管理12
2.1會(huì)展管理內(nèi)容/12
2.2會(huì)展中心管理/13
2.3虛擬會(huì)展企業(yè)/14